|
|
|
|
 |
Resource Title
The Times 100 Case Studies with Business News
Summary
A multi media resource which provides a platform
for a number of organisations to dissect real business problems
and give future customers and potential employees an insight
into business. This provides realistic, authentic and up-to-date
materials linked to the Business Studies curricula.
|
 |
| |
|
|
|
|
Curriculum
relevance
Business
Studies and Economics at GCSE, GNVQ, AVCE, AS and A2.
Age group/key
stage
Key Stage 4 and above
14 - 18 year olds
Estimated student numbers
Over 475,000 |
|
|
|
Past
participants
Total
180+
Examples
Coca-Cola, Corus, Jaguar, Kellogg's,
Nestlé, Singapore Airlines
First
edition distributed
1995
|
|
|
Benefits sought by participants
The raising
of awareness of an organisation and its brands
The
opportunity to help create an educational, relevant
resource
qualitative
and quantitative feedback on use of individual
studies
a
versatile print, CD-ROM and web reference for
use by students and teachers.
Feedback
from teachers and students
90.8% of teachers stated that the resource
increases students' awareness of the participating
organisations. From our online questionnaire
94.8% of respondents rate the case studies as
useful whilst 92.9% found they increase insight
into the organisation concerned.
Quotes from clients
"We
believe that The Times 100 is well targeted,
respected by teachers nationally and will provide
a quality learning tool for children. In addition,
the initiative will add significantly to a child's
understanding of how business operates and the
role that companies and organisations play in
society."
Kellogg's
"We
recognise that to remain in front we must continue
to attract new people into our industry and
continue to invest heavily in the training and
development of those people. The Times 100 provides
an excellent vehicle with which to spread the
word"
Jaguar
Links
www.thetimes100.co.uk
|
|
|
|
|
