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Education
Philosophy
Curriculum Relevance
We start from the belief that, in order to be
of use, an educational resource must have positive educational
outcomes. It must be fit for a teacher to use in a classroom.
It must be relevant to the curriculum and yet it must be flexible
enough for teachers to be able to use it creatively, according
to the requirements of their class. When asked about usefulness
of the Case Studies over 94% of respondents to an online questionnaire
on The Times 100 site indicated that this was one of their considerations. |
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Raising Standards
At
the heart of our business is the aim of raising standards
in education. It is the responsibility of everyone to
enable young people to reach their potential in life,
and a good education is the basis for this. By encouraging
effective learning now, we create the foundations for
a healthy, wealthy, and competitive future economy.
Framework
Product Marketing
At MBA, we understand the complexities
of the UK education system and how this affects what goes
on in schools. Education is our business. But education
is not the business of most of our clients. They have
their own objectives. This is why we have created a product
development process we call 'skeleton', or 'framework'
marketing. Having identified an educational problem, we
apply our subject knowledge and create a conceptual solution.
We then identify how the product can also be designed
to address the business needs of clients. Having considered
these two factors, we create a product solution - a framework
- in need of client-based content and a client brand.
This is what we then bring to market. |
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