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What
is MBA?
MBA...
a focussed, effective business communications agency.
In partnership with our corporate clients, we develop teaching
and learning resources for use in schools, colleges and universities.
These are designed with two clear and distinct aims:
- to be effective and
relevant to the needs of the teachers and students
- to be a highly effective
means for clients to build their brands and extend their
market.
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At MBA, we consistently succeed in achieving these aims
because we understand the needs of all stakeholders
in process-
- Teachers
require clear, concise
resources that enable them to meet the expectations
of their curriculum
- Students
require resources
that inspire, educate and inform
- Clients
require solid platforms
from which to project their brand and communicate
their corporate objectives.
Our products satisfy each
of these stakeholder needs because of our unique six
stage development process-
- Needs
Analysis
in consultation with teachers, we identify a need
in schools
- Product
Development
we identify the key educational objectives of meeting
that need
- Marketing
to Clients
we develop a skeletal framework for the resource
- Content
Development
working closely with sele
cted clients, we generate
content to fit within the framework, meeting the educational
needs and clients' communications objectives
- Distribution
& Marketing
we promote and deliver
the resource free to schools
- Feedback
& Evaluation
we evaluate the educational and business effectiveness
of the resource in use.
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